The recent explosion in mobile and social game popularity has created a lucrative market, both domestically and abroad for game development. Often, however, mobile games and apps globalization quality and functional testing get overlooked due to the rush to market and an incomplete process for international development, leading to a dissatisfying gaming experience for users.
Smartphone and tablet usage will have surpassed usage of PC’s by years end, and by 2015 mobile commerce is expected to grow to $119bn. Further, forecasts show that the number of mobile users in emerging markets, such as China and India, will spike in coming years as users become more and more savvy. An international mobile and game strategy is no longer an option.
A number of issues go into games internationalization and localization, such as locale support in the code, language translation, culturalization and legal issues, all of which are unique to each target market. Are these issues affecting your efforts and do you have a strategy in place to combat these problems?
Danica Brinton, Principal of LocLabs, is our special guest in this interactive online session. Danica has built and lead significant globalization initiatives and teams at companies such as Zynga and Linden Lab (SecondLife). LocLabs has been involved in iPhone localization for five years and handles international product and production efforts for a number of mobile and social app developers. Check out Danica’s article: Confessions of a g11n Veteran – Social and Mobile Apps Globalization
Danica and Adam Asnes, Founder & CEO of Lingoport, will answer pre-submitted questions as well as questions from the live audience about the process of developing an international mobile and games production department in this 45-minute session.
Webinar: “Taking Your Mobile Apps Global: Games and Mobile i18n and L10n”
Time and Date: Join us @ 11am PT on Thursday, December 1st, 2011
Duration: 45 Minutes
Presenters: Danica Brinton of LocLabs and Adam Asnes of Lingoport
Danica and Adam will field questions on a number of topics, including:
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