Magazine

Articles: 1) Product Placement: If you were God, what car would you drive?

Whilst watching Casino Royale last Friday evening my 7 year old pointed to the well positioned Nokia on screen and blurted "Bloody Hell! I wonder how much that cost!?". Shocked that he could possibly know such words... as 'Product Placement' I pressed him for more- (no, I wasn't shocked by the expletives, his mother swears like a fishwife)

"So, what else do you know about how products appear in movies?"

"Nothing Daddy"

"Oh, ok then."

"Except, that Rocky's Brother and trainer, spends all his hard earned at Golden Palace casino, that if you want to kill Transformers you have to use a Cisco powered HP computer and that God drives a Saleen S7!

If you were God, what car would you drive Daddy?"

Product Placement hit the UK headline this year when ITV decided that it would include PP as a legitimate way to raise ad sales during programming similar to the US.

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/6184486/ITV-product-placement-is-worth-millions.html

In game and movie PP advertising has been around for years.

Answering my sons question, I said that "If I were God I wouldn't drive at all.. I'd just float about a bit" to which he replied, "You would Daddy, YOU would!"


So how can you get your products into these media spaces? You need to contact a PP ad specialist.


"http://www.worldgamingexecutives.com/video/product-placement-in-movies"> View PP in Movies on this Video - CLICK

SOME FACTS ABOUT PRODUCT PLACEMENT:

•Product Placement spending has increased ever year for the last six years by at least 10% per year.

•Vitamin Water recently sold to Coca Cola for $4.1 billion. Their marketing included NASCAR, Celebrity Endorsements from 50 Cent, and product placements in major films.

•Mercedes paid $40 million to have Will Smith’s character drive a Mercedes in “Men In Black 2”.

•Coke, Ford, and AT&T pay $27 million per year for product placement and commercials during “American Idol”.

•Ford paid $100 million to have their cars used in the next two James Bond films. It is the most expensive product placement deal currently on record.

•HP paid $200,000 to have their computers integrated into a Jessica Simpson video.

•Cattier Champagne was placed in a Jay-Z music video and their sales increased from 6,000 bottles to 200,000 bottles in one year. This resulted in a $15 million sales increase!

Contact me for details: john@fonedevil.com

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Dave Windett- Comics King

Dave is a professional comics artist and illustrator, his work has been published in Britain, Europe and America. Inhis distinguished career he has worked on comics featuring numerous licensed characters, including Inspector Gadget, Eek the Cat, Ace Ventura, Daffy Duck and Korky the Cat .

For the Scandinavian market he illustrated educational books, business manuals and comics. Dave has also designed original characters for a variety of publications and provided illustrations for everything from magazines and websites to mobile phones, games, and children's shoes.

Samples of Daves work can be seen at - "http://www.davewindett.com" target= "_blank">http://www.davewindett.com/

The imagination used for his characters is often inspired by real events.

"Lazarus Lemming came about from a short holiday I spent in the Norwegian Mountains. Returning from the top of one of the mountains I felt something hit my boot, it was a real live lemming, then later whilst recovering from falling and twisting my ankle on the same mountain the idea of Lazarus Lemming sprang into his mind.

When I got home I designed the character and then got in contact with his long time collaborator (writer) John Gatehouse. It was about four years after that when we got the chance to develop the character further for the Random House comic, The DFC."

Dave was given the chance to re-design and then draw Korky the Cat for DC Thomson’s Dandy comic when he met various DC Thomson editors at a Comics convention in Bristol.

"We were all on a children’s comics panel and I was able to show them my samples after the panel had finished, I think I got the job because they saw some of the drawings I had done of Sylvester the cat for a Bugs Bunny Comic."

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ZATUN - India's Video Game War Elephant

Zatun was established in October, 2006 and is a videogame development and videogame outsourcing company based in India.

Zatun, provide services ranging from Concepts, Low Poly and High Poly Modeling specialising in Characters, Environments, Vehicles, Weapons and Props to UV Mapping, Texturing, Rigging and Animation. Zatun develop causal games and provide complete art packages for Casual Games.

Zatns experience at developing game art content combined with project management practices and reasonable production costs has earned them a reputation in the games creation industry as a reliable, dependable and professional solution to outsourcing artwork.


Recently Zatun have been working in the games/gambling crossover arena making sets for table games and grand casino environments.

With recent crossover in the traditional games and gambling markets Zatun may be ahead of the game in exploiting casual game/gambling opportunities. 888 working with SecondLife, 32Red Resident on Gem Island, Lara Croft and Batman Slots for online and mobile suggests a real trend in how a company could provide both aspects of the games/gambling experience. A company like Zatun may be ready for the War before the rest of us even realise its a possiblity..

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Reach For The Stars


There are few products that we see these days that are not endorsed by celebrities, either because they are recognised by the public as trustworthy or as being role models. Poker rooms and casinos are no exception. Agents for poker celebrities don't come much bigger than Poker Royalty
Poker Royalty represent the biggest names in Poker including:

Or why not hire a Celeb/personality from the world of movies, tv and sports from Steven Gerard at "http://www.sgcelebrityproductions.com/misc.html" target= "_blank">SG Celebrity Productions

Anoyne from the original Batman (Adam West) to Carmen Elektra

Any Nascar Driver to Wrestling Champ 'Stone Cold Steve Austin',

Star-Trek Stars to General Colin Powell (yes REALLY!) ***********************************************************************************************

Take A Trip to Gem Island

Not decided where to go on holiday this year. Why not make a trip to Gem Island, take in a show, play at the 32Red casino and maybe even make enough money to pay for your next vacation.

GEM Island, is a unique, 3D, interactive entertainment, Casual games, Gambling and social networking portal. GEM Island takes the positon that it doesn't have visitors but has guests that would treat the experience as an escape from reality into virtual reality vaction.

A unique portal it offers its community of guests a feast of gaming opportunities and indulgent leisure experiences.

Gem Island offers 32RED casino experiences as well as Augustus Palace and Taak'in Palace VIP casinos. GEM Island boasts a fully functional Race Horse Track and F1 racing circuit where Gemmers (the name for Gem Island guests) can compete for prize money. It also offers a wide range of popular fantasy sports, where games, including football are played in the GEM stadium via theintrnet and on mobile phones.

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A fascinating but slightly odd new trend in games and sports promotion is underwear and lingerie branding. Recently the Super Mario corset made headlines and seemed to prove a big hit, at least by web views.

And the idea has spread to sports. After Katy (I kisssed a girl) Perry wore a West Ham Utd corset at a WHam party she attended, it was so well received that the Marketing bods at West Ham ordered some up for their sportswear shops and apparently added pants and garters to the line.

Of all the marketing trends I've seen recently, this is certainly one I'd ike to see catching on.
To whom it may concern, I would like to put my name down for the first batch of Resident Evil boxershorts.
Want to create your own designs on Corsets and underwear, bespoke corsetry at www.oohlalalingerie.co.uk ***********************************************************************************************
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