I currently consult to a high profile online global gaming brand on their mobile marketing and gaming strategy.
After working in the mobile social media world, I transferred my knowledge and my network to the mobile gaming sector and prepared a business plan for a unique mobile gaming proposition called Mayfair Mobile.
I was part of the founding team that established the New York City based operations of FunkySexyCool, a mobile social network that had achieved moderate success in Australia and German speaking Europe. Overseeing new partnership development I provided strategic input and was instrumental in assisting the newly appointed Chief Executive navigate the challenging mobile content landscape as well as appoint two key senior members of the management team.
I established a North American presence for LiveEvents – a boutique interactive mobile marketing outfit based in Sydney, Australia – in New York and secured a number of platform deals including an interactive mobile TV service for a Mexican broadcaster and a Canadian sports media company.
Before my move to the United States, I conceptualized and founded SportzSMS, whose core technology was subsequently licensed to a number of sports media organizations globally including ESPN Soccernet in London, UK and Eurosport in Paris, France.
My most successful venture was Broadscope Training Services which I co-founded and was at the time Australia’s largest training company with more than 110 staff, over 8000 trainees and more than $25 million in revenues. I led the drive and growth of the business helping to automate the sales processes for the sales and marketing team of 25, I oversaw the branding strategy to help increase the profile of the company which subsequently drove double digit growth for the company via integrated online, radio, television and print media campaigns.
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