August 2011 Blog Posts (4)

Videogames can be educational & improve parent / child relationships

Gamers believe that video games are educational tools for their children, but still won’t let them play once they’re back at school

As parents across the UK gear up for their children going back to school, online games company Bigpoint surveyed 6,000 of its gamers across the world to find out how their attitude to playing video games changes from holiday to… Continue

Added by John Armstrong on August 25, 2011 at 9:42 — No Comments

CG education, a professional evaluation and survey

If anyone feels like taking a survey about how well universities are doing at supplying industry with well-trained artists, I'd love to get some more responses. You can find the survey here.

Thanks in advance,

Added by Andrew Paquette on August 23, 2011 at 20:59 — No Comments

Case Study: How to launch the New York Times Crosswords on mobile - the 2yr (+) overnight success

Last Spring, Rob Woodbridge interviewed me on UNTETHER.tv. We discussed the life of the New York Times Crosswords game — particularly on iPhone — and how we evolved the business model to make the product wildly successful. While the interview is a little dated, the content is still relevant and the experiences we had are still applicable to today’s market. If you’re interested…

Continue

Added by Jeff Bacon on August 22, 2011 at 21:34 — No Comments

How to Start a Buzz Fire: Using Social Marketing and Word of Mouth for your Game

We have four people following us on Twitter! How great that our Facebook page grew by 200% and now there are ten people who want to know more about our product! I saw company X with a promo on Google ads, we ought to do the same too. The sounds of a discussion on many studios in their executive levels but what does it really mean? Are any of these sites helpful to actually getting pickup on your brand?

Generating excitement, publicity and new relevant brand related information…

Continue

Added by Benjamin Gifford on August 12, 2011 at 16:30 — No Comments