EA’s drive to compete with Activision in the FPS genre continues to gain momentum with the launch of this week’s new No1, ‘Battlefield 3’ on 360/PS3/PC by EA’s Digital Illusions Creative Entertainment (DICE).
The game begins life as the 10th biggest UK All Formats week 1 seller (units) and 9th by revenue. Last year EA launched ‘Medal of Honor’ in week…















