Serious Play Conference Speakers Address the Challenges, Future Market For Non-Entertainment Games 

SEATTLE -- More than 60 of the top consultants, analysts and developers of state-of-the art products for learning and training will come together to discuss the current status and future market for non-entertainment games and sims, Tuesday – Thursday, August 21 – 23, 2012 at the 2^nd Annual Serious Play Conference at DigiPen Institute of Technology in Redmond, Wash.

Plenary sessions include:

“Getting the Best Virtual vQuotient in Non-Entertainment Games”

• Ran Hinrichs,  2b3d, keynote speaker

“The Future of Sims and Games in Large Organizations”

• David Metcalf, UCF
• Phaedra Boiondiris, IBM
• James Oker, Microsoft
• Parvati Dev, CliniSpace

“Sizing the Potential Market for Serious Games”

• Tyson Greer  / Sam S. Adkins,  Ambient Insight: Mobile Games, Education
• Burnes Saint Patrick Hollyman, the Digital Entertainment Alliance: Virtual Worlds
• Michael Cai, Interpret: Corporate

 “Measuring Game Effectiveness”

• Eva Baker, CRESST at UCLA
• David Gibson, simSchool
• Ken Spero, Immersive Learning University
• Jenn McNamara, BreakAway

An Early Bird Discount is still in effect as well as special faculty and student pricing.

Members of the Serious Games Association ($35 annual fee) receive $50 off conference cost.

 For more information, visit the conference site:  www.seriousplayconference.com

Media Contact:

Robert Brown

The Bohle Company

(310) 785-0515 ext. 231

robert@bohle.com