Serious Play Conference Speakers Address the Challenges, Future Market For Non-Entertainment Games

Serious Play Conference Speakers Address the Challenges, Future Market For Non-Entertainment Games 



SEATTLE -- More than 60 of the top consultants, analysts and developers of state-of-the art products for learning and training will come together to discuss the current status and future market for non-entertainment games and sims, Tuesday – Thursday, August 21 – 23, 2012 at the 2nd Annual Serious Play Conference at DigiPen Institute of Technology in Redmond, Wash.


Plenary sessions include:


“Getting the Best Virtual vQuotient in Non-Entertainment Games”

  • Ran Hinrichs,  2b3d, keynote speaker


“The Future of Sims and Games in Large Organizations”

  • David Metcalf, UCF
  • Phaedra Boiondiris, IBM
  • James Oker, Microsoft
  • Parvati Dev, CliniSpace

“Sizing the Potential Market for Serious Games”

  • Tyson Greer  / Sam S. Adkins,  Ambient Insight: Mobile Games, Education
  • Burnes Saint Patrick Hollyman, the Digital Entertainment Alliance: Virtual Worlds
  • Michael Cai, Interpret: Corporate

 “Measuring Game Effectiveness”

  • Eva Baker, CRESST at UCLA
  • David Gibson, simSchool
  • Ken Spero, Immersive Learning University
  • Jenn McNamara, BreakAway

An Early Bird Discount is still in effect as well as special faculty and student pricing.


Members of the Serious Games Association ($35 annual fee) receive $50 off conference cost.


 For more information, visit the conference site:


Media Contact:

Robert Brown

The Bohle Company

(310) 785-0515 ext. 231

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Tags: Address, Challenges, Conference, For, Future, Games, Market, Non-Entertainment, Play, Serious, More…Speakers, the

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